
This includes a deep understanding of the competition, and how customers think of and buy your product. Market expertise includes understanding the reasons customers purchase products. In Agile environments, regularly reviews completed work and checks with customers to ensure that it meets the customer expectations.


Sometimes you can get someone else to do these tasks, but many times you are responsible for them.

You need to have a suite of business skills to keep your product profitable. Though that is not typically 100% true, making sure the company is generating a profit is usually involved.

In most cases, the description of Product Manager covers an incredibly wide range of skills. Skills and Competencies Required In The Product Manager Role Although the Product Manager is ultimately responsible for managing the product throughout its lifecycle – conception through end-of-life – they receive assistance throughout this process from specialists such as designers, developers, quality assurance engineers, supply chain and operations experts, manufacturing engineers, Product Marketing Managers, project managers, sales professionals, and more. The Product Manager is responsible for delivering a differentiated product to market that addresses a market need and represents a viable business opportunity. A key component of the Product Manager role is ensuring that the product supports the company’s overall strategy and goals.Ī key component of the Product Manager role is ensuring that the product supports the company’s overall strategy and goals. The Product Manager is responsible for delivering a differentiated product to market that addresses a market need and represents a viable business opportunity.
